Aldis Blicsons. Design with a holistic approach.

We are continuing conversations with NDAL nominees.
One of designs promoting global recognisability of Latvia – “Brum Brum” balance wheel and its designer – Aldis Blicsons.

National Design Award of Latvia Conversation #19
Aldis Blicsons. Design with a holistic approach.

Author: Krišjānis Jermaks
Team: Krišjānis Jermaks (founder and manager); Zigmārs Lācis (marketing director); Raimonds Tāle (co-founder); Conrad Schmidt (managing director); Oskars Cirsis (creative director); Jānis Jirgens, Edgars Krūmiņš (masters); Imants Bisenieks (product designer), Toms Grīnbergs (packaging designer), Aldis Blicsons (designer).

The “Brum Brum” balance wheel is different from all other wheels that have existed so far. It is suitable for children from 2 to 5 years old. The unique U-shaped birch plywood frame provides natural cushioning, protecting the back of small riders from injuries. Adjusting the wheel height also changes the distance between the wheel axles. This ensures that the wheel size matches the child’s height. The wheel weighs 3.9 kg and the steering wheel can be turned at a 45 ° angle, so it has excellent manoeuvrability. The tires are puncture-proof, the wheels are finger-proof, and a single installation screw makes it easy to assemble and disassemble. A big challenge is to produce wheels in Latvia, maintaining a customer-friendly price.

The conversation is hosted by Toms Grēviņš
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