Edgars Zvirgzdiņš and Daniela Treija: Design is…

Design is … Edgars Zvirgzdiņš and Daniela Treija. Identity design.
“A great graphic concept by reusing elements. Playful, easy to use in a variety of media – animation, printing, posters, outdoor furniture, signage. Video is important for understanding the concept and how it all works.” This is according to TIMOTHY W. VENTIMIGLIA, NDAL JURY CHAIRMAN, and the world-leading museum exhibition design agency “RALPH APPELBAUM ASSOCIATES” (RAA) BERLIN DEPARTMENT’S DIRECTOR, as well as EXHIBITION DESIGN AND MUSEUM PLANNING EXPERT.

National Design Award of Latvia Conversation #20
Edgars Zvirgzdiņš and Daniela Treija. Identity design.

Author: Associates, Partners et Sons / Team: Daniela Treija (creative director, project manager, designer); Ainis Permins (designer); Edgars Zvirgzdiņš (design director); Kristaps Zelmenis, Una Bergmane (artistic team); Kaspars Kursišs, Eduards Laķis, kind.lv (animation and video).

In 2017, together with the festival organizers, the task was set – to look for another form of expression for the film festival poster – to create communication without the use of film frames. The basis of the new identity is the existing logo, which was divided into fragments to form the alphabet and compositional network of the forms of the new identity. The set of geometric shapes reflects the diverse and saturated program of the festival, but when illustrating the programs, it forms the basis for creating more concrete images. In creating a visual language that works in both 2D and 3D environments, there was a desire to show a holistic approach to design – creating a unified festival communication experience – independent of the media.

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