“The best invention is worth zero if it stays in a garage.”
Patrick Abbattista is a marketer in love with Design.
With a multifaceted experience in digital marketing for creative businesses and a vision for
helping designers realise their creative and commercial potential, Patrick launched
DesignWanted, a leading online design resource based in Milan, in 2015.
Under his guidance, DesignWanted provides creative entrepreneurs and companies with an
integrated ecosystem of marketing tools and practical business contents to help them reach the
relevant audience, to see and to be seen by those who matter.
His mission is celebrating Design as a way of thinking, of approaching business, societies and
Patrick is regularly invited as a speaker by events and institutions such as Federlegno
(organizer of the Milanese Salone del Mobile), Milan Design Week, Dubai Design Week, Digital
Design Days, Marmomac and many others.
He is also a lecturer at the prestigious Istituto Marangoni Design School, where he teaches
Digital Marketing and Business Development.
Patrick is (has been) a jury member of The Nominated (2020/2021) and Grands Prix du Design