Una Rozenbauma: Design is…

Design is …
National Design Award of Latvia Conversation #10
Una Rozenbauma, the most self-ironic creative director.
From problem to uniqueness.
Conversation hosted by: Toms Grēviņš.

2019. 1st place.
Team: Una Rozenbauma (creative director, concept), Anete Konste (texts), Reinis Pētersons (illustrations), Aija Baumane (design), Toms Harjo (photo).
The #iamintrovert campaign aimed to turn an apparent “defect” into effect by stating openly, “Yes, we’re introverts, but that doesn’t mean we’re bad writers.” Quite the opposite. With the help of campaign design elements (badges, logos, t-shirts, comics, etc.), many were able to identify and publicly express their affiliation to a community that does not usually speak loudly about itself. Especially at mass events such as the book market. The campaign and its design created a witty and self-ironic image of Latvian literature, which seemed very attractive to the British audience. As a result, about 200 publications about us appeared in the British media last year.

#designawardlv #ldgb2020 #DizainsIr #dizainsieklausās #delfi #design #art #latvija #latvia #latviandesign #latviandesigner #designlovers #designinspiration #designaward #designwanted #latviandesignerssociety #powerofdesign #graphicdesign #digitaldesign #iamintrovert #unarozenbauma