The campaign Līdz pašai gaismiņai (To the Light Itself)

Author Overpriced – Eva Abduļina, Jānis Klaučs
Contractor: Rīgas Dome (Riga City Council)

Brief description of the project

The visual solution resembles the Midsummer Night celebrated in Latvia – shrouded in fog and sometimes inexplicable, good meets evil, masculine meets feminine, and light overcomes darkness. Wrapped in myths and cultural customs, this holiday is like a flowing story that we all share a connection with around the time of the summer solstice. The darker tones alternate with very bright light, and the interplay creates various forms: the image of a woman, a group of celebrants or a nature scene. The light symbolizes the sun, which disappears only to return in all its splendour.