Designs

Brief description of the project

Three years ago, Stenders began a rapid growth in foreign markets, so it was time to change the design emphasis from national romanticism to Nordic purity and get rid of the unnecessary. Alongside the renewal of the brand's strategy and identity, we began a time-consuming process rarely seen in Latvian branding – the development and production of our own unique packaging design. When creating the design, we paid special attention to details, for example, to change manufacturers' notions about what forms are possible for a practical component – such as the pump. The conceptual motif of the bottles, cans and corks is borrowed from the traditional forms found in Latvian ceramics.