1st place – Campaign #iamintrovert
Platform "Latvian Literature"
Description
The aim of the #iamintrovert campaign was to turn what often appears a negative into a positive by admitting: “Yes, we are introverted but in no way bad writers.” Some would argue – we are better than extroverts. The campaign’s pins, logos, T-shirts, comic strips, and other design elements allowed many people to announce their affiliation with the introverted community usually less vocal in public events like book fairs. The campaign and its designs revealed the witty, self-ironic side of the Latvian character which turned out to be attractive to British audiences. As a result, over 200 publications on our project appeared in the UK media last year.
Author: Platform "Latvian Literature"
Team: Una Rozenbauma (Creative Director, Concept), Anete Konste (Copy), Reinis Pētersons (Illustrations), Aija Baumane (Design), Toms Harjo (Photo)
Winners 2019
- 1st place – Campaign #iamintrovert
- 2nd place and "Accenture" recognition – Mobile App “Derec”
- 3rd place – Burning Conscience, Permanent Exhibition
- "Accenture" special award – Mobile App “Asya” for Mindful Conversations
- "Accenture" recognition – Informational Website "Women and Work"
- Mobile App “Yelo”
- Prefabricated House “Type A”
- Brand Design for Fund “Viegli”
- Tactile Objects for Children with Autism "Taktil"
- Smart Solar Shelter
- Book "Just on Time. Design Stories about Latvia"
- Riga TechGirls Social and Service Design
- Digital Tool “Ir Magazine Political Tinder”
- Apparel Collection "Avoiding the Void"
- Exhibition “Legend of the Iron Knight”
- Open Source Electric Vehicle Platform “Woodpecker”
- Stage Design “Both Sides”
- Game “DigiSafe.lv”
- "Accenture" recognition – Mobile App “Bank of Jordan”
Jury comment
The #esesmuintroverts campaign uses conceptual design thinking to reverse a national stereotype and highlight its positive traits. The campaign is based on design that is oriented towards social engagement – it helps to create communities and encourages reading, attracting the attention of the public with the help of various strategic design tools, including digital, graphic and product design, as well as fashion. The campaign achieves its goals with humour and wit, and sticks in the mind. It reveals the nation’s psyche in a sincere and captivating way with a rich range of content. We hope that the campaign will continue to build on its foundations.
Christopher Turner. Head of the Architecture and Digital Art Department, Victoria and Albert Museum, London